IN-HOUSE ENRICHMENT ENGINE

Know Why Every Field Says What It Says

DNS checks, the company’s own website and real send results, combined into one enrichment workflow that keeps the evidence for every field and a reason for every gap.

SOURCESDNS + Websites
PROVENANCEEvidence per Field
DELIVERABILITYGraded by Real Sends
GAPSStored with a Reason
HOW IT RUNS

One Domain. Four Honest Steps.

The in-house engine runs each step automatically, keeps what it can prove, and says what it could not find.

STEP 01DNS & MX LookupCan It Receive Mail?
STEP 02Company WebsiteTechnographic Match
STEP 03Gaps RecordedA Reason, Never a Guess
STEP 04Real-Send FeedbackAccepted Sends and Replies
FINAL RESULTEvidence ✓On Every Field
RICH FIRMOGRAPHICS

Build Complete Contact Profiles

Every field on a record says where it came from, so you can check it before you rely on it.

WORK EMAILDomain Accepts Mail
sarah.jenkins@fernpath.example

Graded deliverable after the first accepted send.

PHONESource Kept
+1 (415) 555-0142

From the lead record. Phone lines are not verified.

JOB TITLE & SENIORITYExecutive Tier
VP of Growth

Executive decision-maker with buying authority.

COMPANY & REVENUERevenue Band
Fernpath Analytics • $10M–$50M

101–250 employees based in San Francisco, CA.

TECHNOGRAPHIC STACK3 Detected
HubSpot, Segment, Cloudflare

Matched on vendor-owned scripts, cookies and headers on the company’s own site.

MAIL PROVIDERObserved
Google Workspace

Read from the domain’s MX record, which is kept as the evidence.

INTERACTIVE ENRICHMENT WALKTHROUGH

See What Each Step Proves

STEP 01 • Step 1: DNS & MX Lookup

Checks whether the company's domain publishes any way to receive mail.

Domain Accepts Mail
EMAIL STATUS:Domain accepts mail (MX found by two resolvers)
PHONE STATUS:On record: +1 (415) 555-0142 (source kept)
DETECTED TECH:Mail provider: observed in the MX record

System Log: A domain with no MX and no A record marks every address at it undeliverable. Reading the website next...

DELIVERABILITY PROTECTION

Check Before You Reach Out

Every address carries one of four grades, and only real sends can raise one.

1. Deliverable

A real send to it was accepted, or the person replied. The only positive grade.

2. Unknown

The domain can receive mail, but nothing has proven the mailbox yet. Honest, not guessed.

3. Suppressed

On a suppression or Do Not Contact list. Skipped before every send.

4. Undeliverable

The domain publishes no way to receive mail, or a send hard-bounced. Never sent to again.

THE DIFFERENCE

Evidence Instead of Claims

What a list bought from a data vendor tells you, and what an Outtricks record tells you.

A Bought List

Claims
  • ✕ “Verified” with no evidence attached
  • ✕ Goes stale as people change jobs
  • ✕ Bounces discovered only after sending
  • ✕ Guessed addresses sold as found ones

An Outtricks Record

Evidence
  • ✓ The evidence behind every field
  • ✓ DNS mail checks before anything sends
  • ✓ Graded deliverable only by a real send
  • ✓ A stored reason for every gap
UNIFIED PIPELINE

Send Enriched Leads Anywhere

Zero manual export/import hassles. Enriched contacts flow straight into campaigns and CRM.

1. ENRICHDNS + Website
2. DNS CHECKEvidence Recorded
3. CAMPAIGN LAUNCH24 Inboxes Rotator
4. DEALS CRMNo Sync Lag ✓
EVIDENCE-BACKED DATA

Eliminate Missing Data and Burnt Domains Today

Enrich with the in-house engine and start outbound campaigns with evidence behind every field.

No card · 100 credits · 7 days

ENRICHMENT QUESTIONS

Frequently Asked Questions

By company domain, in-house. Outtricks reads what the company's own DNS and website publish (mail provider, technologies matched on vendor-owned scripts and cookies, a LinkedIn URL where the site lists one) and keeps the evidence behind every field. When a field cannot be found, it records why. It never guesses behind a mail gateway and buys no data from another vendor.
In-House Data Enrichment Workflows | Outtricks