CROSS-CHANNEL ATTRIBUTION

See What Actually Drives Revenue

Connect every touchpoint across email, LinkedIn, Voice AI, and CRM to understand which channels and campaigns create real pipeline and revenue.

Full Multi-Touch Modeling • Single Event Stream • 0ms Sync Drift
Live Prospect Attribution Path

Sarah Jenkins (VP Product @ Stripe)

$48K Won
4. Sub-400ms Qualifying Call (02m 14s)Day 4 - 11:20 AM

Voice SDR qualified budget ($40K+) and automatically scheduled an executive demo on the AE's sales calendar.

Medium: Voice AI SDR25% Multi-Touch Weight
REVENUE CLARITY

One Customer Journey. Every Revenue Touchpoint.

Stop guessing which channel drove the demo. Outtricks tracks the entire prospect lifecycle under one connected roof.

Channel Attribution

See which channels influence pipeline and closed revenue with multi-touch weighting across Email, LinkedIn, Voice AI, and CRM.

Campaign Performance

Compare campaigns by meetings, opportunities, and revenue generated to allocate budget where conversion velocity is highest.

Contact-Level Journey

Follow every interaction from first touch to closed deal on a unified timeline with zero manual data entry or sync errors.

DEAL PROVENANCE

Trace Every Deal Back to Its Source

Click any step along the conversion timeline below to inspect touchpoint metadata and multi-channel attribution weight.

04
Channel: Voice AI SDR

4. Sub-400ms Qualifying Call (02m 14s)

25% Multi-Touch Weight

Voice SDR qualified budget ($40K+) and automatically scheduled an executive demo on the AE's sales calendar.

TimestampDay 4 - 11:20 AM
Touchpoint MediumVoice AI SDR
Attributed OutcomePipeline Advanced
REVENUE INTELLIGENCE

Turn Activity Into Revenue Intelligence

Real metrics connecting prospecting volume directly to closed-won ARR across every channel and campaign.

$485,000

Pipeline Influenced

84

Meetings Generated

28.4%

Conversion Rate

$184,000

Closed Won ARR

Revenue by Channel

Example breakdown
ChannelSent / TouchedMeetingsPipeline InfluencedClosed Won ARR
Cold Email (Multi-Inbox)24,800 sent38$192,000$74,000
Voice AI SDR (WebRTC)1,420 calls26$148,000$58,000
LinkedIn Safe API3,100 invites14$98,000$36,000
Freelance Bidding AI185 proposals6$47,000$16,000

Revenue by Campaign

Top Outbound Sequences
Campaign NameTarget ICPMeetingsWin RateAttributed ARR
US Series B FinTech - VPsVP Product / Eng2832.1%$96,000
EMEA HealthTech ScalersHead of Growth2228.5%$52,000
Enterprise B2B SaaS FoundersCEOs & Founders1826.0%$36,000
ATTRIBUTION METHODOLOGY

Understand the Full Path to Conversion

Choose the attribution lens that best matches your sales cycle and team structure.

First-Touch Attribution

Know what introduced the prospect. Gives full credit to the initial outreach touchpoint that sparked first discovery.

Multi-Touch Attribution

Understand how multiple interactions contributed. Distributes revenue weight across email opens, LinkedIn touches, and Voice AI calls.

Revenue Attribution

Connect those interactions to actual closed revenue in your CRM with exact contract value reconciliation.

CONNECTED ECOSYSTEM

Connect Every Revenue Channel

Outtricks natively attributes events across all your core revenue channels.

Email Outreach
LinkedIn API
Voice AI SDR
Unified CRM
Campaigns
Website Events
CONFIDENT REVENUE GROWTH

Stop Guessing Which Channels Work

See the complete revenue journey and invest more confidently in the channels that actually create pipeline.

ATTRIBUTION FAQ

Frequently Asked Questions

Cross-channel attribution is the science of tracking and measuring every touchpoint, from the first cold email open and LinkedIn connection to Voice AI calls and CRM deal creation, to determine exactly which channels and campaigns generate pipeline and closed-won revenue.