See What Actually Drives Revenue
Connect every touchpoint across email, LinkedIn, Voice AI, and CRM to understand which channels and campaigns create real pipeline and revenue.
Sarah Jenkins (VP Product @ Fernpath Analytics) · illustrative
Voice SDR qualified budget and booked an executive demo on the AE's public booking page. Transcript and outcome land on the Contact.
One Customer Journey. Every Revenue Touchpoint.
Stop guessing which channel drove the demo. Outtricks tracks the entire prospect lifecycle under one connected roof.
Channel Attribution
See which channels influence pipeline and closed revenue, with credit split evenly across every recorded touch in Email, LinkedIn, Voice AI and CRM.
Campaign Performance
Compare campaigns by meetings, opportunities, and revenue generated to allocate budget where conversion velocity is highest.
Contact-Level Journey
Follow every interaction from first touch to closed deal on one timeline, written by the channels themselves rather than typed in by a rep.
Trace Every Deal Back to Its Source
Walk an example deal end to end. Every touch below is one your own timeline records for real; the names, dates and values are illustrative.
4. Voice AI Qualifying Call (02m 14s)
Voice SDR qualified budget and booked an executive demo on the AE's public booking page. Transcript and outcome land on the Contact.
Turn Activity Into Revenue Intelligence
Sample figures showing the shape of the report. Your own numbers are computed from your own send, call and deal records.
Pipeline Influenced (example)
Meetings Generated (example)
Conversion Rate (example)
Closed Won ARR (example)
Revenue by Channel
Example breakdown| Channel | Sent / Touched | Meetings | Pipeline Influenced | Closed Won ARR |
|---|---|---|---|---|
| Cold Email (Multi-Inbox) | 24,800 sent | 38 | $192,000 | $74,000 |
| Voice AI SDR | 1,420 calls | 26 | $148,000 | $58,000 |
| LinkedIn Automation | 3,100 invites | 14 | $98,000 | $36,000 |
| Freelance Bidding | 185 proposals | 6 | $47,000 | $16,000 |
Revenue by Campaign
Example breakdown| Campaign Name | Target ICP | Meetings | Win Rate | Attributed ARR |
|---|---|---|---|---|
| US Series B FinTech - VPs | VP Product / Eng | 28 | 32.1% | $96,000 |
| EMEA HealthTech Scalers | Head of Growth | 22 | 28.5% | $52,000 |
| Enterprise B2B SaaS Founders | CEOs & Founders | 18 | 26.0% | $36,000 |
Understand the Full Path to Conversion
One model, applied the same way to every won deal — so two reports of the same quarter always agree.
Even Split Across Touches
Credit divides equally over every recorded touch before the close. First-touch and last-touch weighting are deliberately not offered: both assert a cause the data cannot show.
Frozen at Close
The touch set is copied and sealed the moment a deal is won. Renaming, re-targeting or deleting a campaign next quarter cannot rewrite what last quarter reported.
Zero Touches Is an Answer
A deal won through a referral or an inbound call is reported as unattributed rather than quietly credited to whichever campaign was running.
Connect Every Revenue Channel
Outtricks natively attributes events across all your core revenue channels.
Stop Guessing Which Channels Work
See the complete revenue journey and invest more confidently in the channels that actually create pipeline.